In 1977, Rodney and Crockett purchased Durham Distributing, which lead to Coors Brewing awarding rights to Durham Distributing for Durham and Orange Counties. In 1988 after the purchase of Cary Wholesale, which expanded their footprint, Rodney and Crockett changed the company name to Long Beverage. In1989 Long Beverage was chosen as the Corona Franchise and acquired Galanides Inc., the local Pabst wholesaler. This acquisition came with other brands such as Colt and Rolling Rock. In 1996, Long Beverage’s next acquisition was Triangle Beverage, which allowed the company to consolidate the Stroh’s, Pabst, and Colt brands for the entire local market. Throughout the late 2000’s many brands were added to the portfolio including craft and domestic to non-alcoholic. 2018 became a big year when Heineken began being distributed. In February of 2020 Mims Distributing Co. was acquired, which welcomed some new and exciting brands that have created a strong presence in Long Beverage’s portfolio.

Long Beverage