The Challenge

Eagle Distributing of Shreveport is a quality focused Anheuser-Busch family owned distributor, and like many companies in the beverage industry, they were faced with the challenge of spending over $5,000,000 on expansion to support increased demand.

The Approach

Knowing today’s modern facilities need to process increasingly complex tasks while providing flexibility for future needs, Darrell Dunham of Cirrus Tech approached Eagle Distributing of Shreveport with the idea and design of a High Volume Storage and Replenishing System that would provide them with significantly more space (over 50% more) in the warehouse and allow them to automatically replenish product as well.  The CEO of Eagle Distributing of Shreveport, Brad Nichols, and his management team evaluated Mr. Dunham’s design and decided to implement the Cirrus Tech Crane System to maximize the efficiencies of the system, provide more space to the warehouse, and forgo a costly expansion.

With 83% of the beer now stored in The Cirrus Tech Crane System (“The Crane”), the company still needed a solution to increase picking accuracy to the remaining medium to slower moving SKUs on the warehouse floor. These items actually accounted for a majority of the total SKU count on the warehouse floor.  Cirrus Tech Directed Picking software provided the perfect solution, enabling Eagle Distributing of Shreveport to become a much safer and more efficient work environment.

Convincing Results

As an addition to their existing facility, The Cirrus Tech Crane System has enabled Eagle Distributing of Shreveport to maximize storage space,  lower operating costs (reduced energy, labor and product damage costs), as well as increased inventory accuracy.

With The Cirrus Tech Crane System Eagle Distributing of Shreveport:

  • Stores the top 54 SKUs, or 80% of the highest volume products within the pallet storage system
  • Now stores over 3,200 pallets — an increase of 1,400 more pallets in the same space
  • More effectively manages the slow moving SKUs
  • Manage productivity and picking accuracy by having a 99.7% or higher pick accuracy


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By choosing “The Crane” ASRS System from Cirrus Tech, we have gained efficiencies through our entire warehouse; how we receive, rotate and shuffle back stock, cycle count, pick and replenish pick locations.  The real surprise was the efficiencies gained on the load building side. Cirrus Tech’s “Crane,” Cirrus WMS and Cirrus Directed Picking have helped us in all areas of the warehouse.

Jose Rivera

Company Name : J. J. Taylor Companies, Inc.
Designation : VP of Administration

Choosing Cirrus Tech to implement, manage and support our Cirrus Automated Case Picking System has turned out to be one of the best decisions we've ever made.  Cirrus Tech's commitment to partnership, coupled with their exceptional 24/7 support is best in the industry by a mile.  We are proud to be partners with Cirrus Tech.

Nick Economos

Company Name : Eagle Rock Distributing Company
Designation : President

The Cirrus Tech Crane System not only saved us from doing a costly expansion, it also helped us organize our warehouse in a manner that put efficiencies in places that we would have never realized by building a new warehouse.

Brad Nichols

Company Name : Eagle Distributing of Shreveport, Inc.
Designation : CEO

The Cirrus Tech Crane System provided our company an opportunity to consolidate an entire warehouse (Norfolk, NE) into the existing warehouse here in Fremont, NE.  It will incorporate 5 years of growth while providing less than a 5 year ROI with the efficiencies of the system.

Bruce Nelsen

Company Name : Eagle Distributing, Inc. in Nebraska
Designation : CEO

The Cirrus Crane System will increase our available pallet storage significantly. When we take into account the organization and many efficiencies the system will bring, this will be a real game changer for us in our warehouse.

Jeff Knight

Company Name : Cherokee Distributing Company
Designation : General Manager

The Crane System is the right fit for our operation. We will be able to build the expansion, place The Crane System inside of it and maximize the clear height to go 5 pallets high in the system. Because of the additional space savings, we will be able to absorb another operation into our existing building and still have optimal room for future growth. Cirrus is the industry leader in Crane System implementations in the beverage industry and we look forward to our partnership for years to come.

Rodney Long

Company Name : Long Beverage, Inc.
Designation : President

We’re confident that our new partnership with Cirrus Tech will provide critical support to the realization of our long-term strategic goals. In the near-term, the Cirrus Tech Crane System will play a key role in to our efforts to modernize our warehouse and delivery operations. As we look towards the completion of our new facility, our investment in the Crane System will result in a substantial one-time construction costs savings while providing a platform to realize impressive reoccurring annual warehouse efficiencies.

Frank Sourbeer Jr.

Company Name : Wilsbach Distributors, Inc.
Designation : President

The Cirrus System will provide our company with many years of growth along with excellent annual efficiencies that will allow us to best serve Birmingham and the surrounding areas. We are pleased to partner with a like-minded company like Cirrus Tech as partners in warehouse automation. We are looking forward to the implementation of our new system.

Louis Maisel

Company Name : Gulf Distributing Company of Birmingham
Designation : President

With Cirrus Tech's HLA approach to automation, our company is able to take advantage the best automation for our environment today (The Cirrus Tech Crane System) while giving us a vision and the ability to add components down the road that will provide our warehouse with a nearly fully automated solution. It is exciting to have a road map to full automation that we can grow into over time.

Frank B. Fuhrer III

Company Name : Frank B. Fuhrer Wholesale Company
Designation : CEO